Digital Marketing Campaigns

Strategic Marketing

Specializing in highly focused digital marketing campaigns to small and mid-sized UK business owners.

Digital marketing campaigns grow your business. At UK – USA Marketing, we understand that each company has different needs depending on its size, the services they provide, and the location of their stores— among many other factors. Clients can trust that the marketing strategy we deliver is fine-tuned to fit their needs.

Website Design

Your website is the first impression customers will have of your company. A quality website represents professionalism and is a must-have for any growing business. We’ll make sure you have a quality site before moving forward.

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On-Page Optimization

On-page optimization refers to anything that impacts your business’ website. We’ll “peel back the layers” of your website, analyze, and optimize things like meta tags, keyword placement, and HTML code.
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High-Quality Content

Once your website is in place, we’ll begin producing content. Our team of experts settles for nothing less than high-quality content, which provides potential customers a reason to visit your site consistently.

Business Blog Design

Because we’ve taken the time to get to know you and your business, we’ll be able to design and produce a business blog. The blog will give insight to your company and provide value to your readers.

Autoresponder Messages

With our autoresponder messaging system, we’ll make sure that you never miss a potential lead again. We’ll help every visitor who visits your website, which introduces valuable leads to your pipeline.

Email Marketing Design

After we’re confident with your website and blog, we’ll implement a full-fledged email marketing program. We’ll create landing pages to help draw prospective customers to various sections of your site.
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Local SEO

Search engine optimization is a must for any online business.

Companies can take their marketing efforts to the next level by optimizing their content to a particular location or region. Our marketing team will develop a local SEO strategy for businesses in the area, allowing them to stretch their investment further than ever before.

Google My Business, Local Setup

If your business exists in a physical location, we’ll set up a Google My Business profile. This allows you to provide up-to-date information about your company to your customers, such as your hours of operation.

Local Citation Builder

Citations are an integral component when it comes to boosting your local authority. We’ll work with you to build quality, consistent local citations to help you increase your online presence and reach.

Monthly Press, Blog Articles

Businesses benefit most when they produce content consistently. We’ll help you deliver monthly content, typically in the forms of newsletters, blogs, or articles; providing value to your customers.

High Profile Backlinks

Profile backlines are an off-page SEO technique that our team utilizes. We’ll backlink and add your information to social media sites and other profiles to help drive visitors to your website.
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Geo Targeted Marketing

Streamline and optimize the content that your visitors see.

With heavily geo-targeted results, our digital marketing campaigns get you the clients you want.  We identify the geographical location of a website visitor and then deliver content based on that location. This allows you to connect with consumers and provide content that they deem valuable.

Pay-Per-Click Without Paying Per Click

Companies have the option of using pay-per-click or non-PPC options in their geo-targeted campaign. We tend to find that those who are most successful implement both into their marketing strategy.

Professional PPC Campaign Setup

If businesses do not introduce a PPC campaign correctly, they will end up wasting funds. They’ll receive little return on investment. Our professionals will work with search engines to roll out a professional PPC campaign.

Powerful Call to Action

A call to action will motivate your consumers to do something, such as call your company or purchase your product. We’ll craft multiple calls to action based upon a visitor’s location.

Fully Targeted Campaigns Based On Your Major Keywords

Optimizing your site with keywords will help draw your site to the top of search engine results. At UK – USA Marketing, we know what buzzwords to use to help your website increase its traffic.
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Local Social Marketing

We’ll evaluate your current social media platform and identify strengths and weaknesses.

Our team will then work with you to work through deficiencies and improve your online presence. If your small business has yet to establish social media accounts, we’ll walk you through how to create the accounts and the reasons for doing so in digital marketing campaigns for your business.

Local Setup of Facebook, Instagram and Twitter

Much like how Google My Business allows you to establish a business site, we’ll work to do the same on social marketing platforms such as Facebook, Instagram and Twitter. This can lead to a consumer base you had yet to access.

Powerful Blog Posts

One of the best parts about a blog is the ability to regenerate content and improve outreach. You can post old blog posts on your social media accounts, directing consumers to landing pages on your site.

Monthly Social Media Marketing

We’ll also make sure that you produce monthly content on your social media account. This will help keep consumers active and engaged in your page, helping to grow your brand.

Analytics For All Social Media

Social media is one of the tools that small businesses underutilize the most. We’ll track your social media results to ensure we are maximizing your potential outreach. With our analytics, clients are guaranteed to get the most out of their investment.
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ROI Tracking for Any Business

We’ll continually monitor analytics to ensure your marketing strategy maximizes efficiency.

If we notice deficiencies, we’ll work quickly to remedy the situation so that you reach a broader customer base. This ensures that businesses get the most for their dollar.

Search Engine Ranking

Many customers don’t make it past the first or second page of search engine results. We’ll implement numerous strategies to help ensure your business’ site appears within the first few search engine results.

Web Analytics

From location tracking to identifying social media followers, we can provide an extensive overview of your business’ web presence. We can see various demographic and geographic information about potential leads.
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