In-person representation at expo booths is an essential part of engaging with potential customers and building your brand. Having a knowledgeable and friendly team of employees on-site can help you build relationships, make lasting impressions, and create opportunities for future business. Here are some tips on how to make the most out of your expo booth presence.

First, make sure that your booth staff is knowledgeable about your product or service. Even if someone hasn’t heard of your company before, having an enthusiastic and informed representative can help you make a great first impression. Make sure that your team is prepared to answer questions and provide demos of your product or services. It’s also important to think of unique ways to engage attendees, such as offering free swag, hosting a raffle or giveaway, or providing interactive experiences.

Second, ensure that your booth is well-designed and inviting. Make sure that your booth stands out from the crowd with eye-catching visuals and comfortable seating options. Create an inviting atmosphere by bringing in a few chairs, offering free snacks and drinks, or displaying promotional items like t-shirts or hats. Make your booth engaging with interactive games like spinning a wheel or guessing how many items are in a jar to entice and keep interested people at your booth longer. You can also consider using technology, such as digital displays, tablets, or even virtual reality headsets.

Third, keep an open dialogue. Make sure that you’re actively listening to people’s questions and concerns and take the time to explain your product or service in a friendly and approachable way. It’s also important to select the VIPs that visit you. Who is worthy of speaking with the top talent in your company?

Fourth, capture their contact information. Sure, the expo may have an app that you just scan attendees’ badges to get their details. But that requires no effort on the attendees’ part. You can generate a personalized contact list of people who are genuinely curious about your products or services by using the almighty QR Code. Create a free code where you can customize it with your logo and color. We use this one the most often. While expo guests are waiting for a turn to spin the wheel, have them scan your code that takes them to a page to enter their contact information. NEVER ask them to join your mailing list. People hear, “we will spam you with marketing all the time.” Give them a good reason to scan: enter to win, book a chat, etc.

For more ideas for your booth or to search for the best expo that attracts your ideal client, contact UK-USA Marketing today. We love to help you succeed.