Now that you have your business established in London, how will the Americans know about your services?

You have several options for selling to American Companies:

1. Join an international networking group.

You can find networking groups all over the place, but uncover one that caters to transatlantic business owners. Ask your friends and colleagues which groups they have found success in. Remember that your time is valuable, and you do not want to waste time in a weekly or even monthly meeting that does not have the potential to yield any results. Find a chapter that may be geographically close to you and reaches multiple countries.

Our favorite organization is called Business Network International. BNI currently has over 280,000 members in 10,000 chapters globally. The chapters meet almost every week where the members give one another warm referrals. These referrals often turn into real business where money is exchanged. In 2020 (during lockdown from the Coronavirus pandemic), BNI members collectively received over £11.7 billion in closed business. Keep in mind that you will invest time to cultivate relationships over months before you may see a return on your investment.

2. Hire an American marketing consultant.

Another profitable option is to find a marketing consultancy that understands American consumer habits. Look for one that strives to give you the most accurate data and input so that USA consumers will view your services as equal, if not superior, to American companies they already know. Interview consultants as they will be working for you. Ask questions about their philosophy and processes.

3. Fly to America and pass out leaflets to people as they pass by.

Incidentally, we don’t recommend the third option as it can be very costly and rather ineffective.

For a personal review of your marketing materials, reach out to the knowledgeable staff at UK to USA Marketing.