Experts say that being on the first page of online searches is a great strategy to be found by your prospects. Have you thought about how to get your existing clients or customers to strengthen your own search engine optimization? You can use your current client’s to help boost your SEO to find even more clients!

We’ve thought of a few ways that require your clients or vendors to put in extra effort such as:

• Liking your social media posts and clicking on your direct website link
• Commenting on your social media posts and clicking on your direct website link
• Inserting a hyperlink that connects their website with your page (backlinking)

There is an easy way to get people to increase the popularity of your website. But, why is it important that your site is popular? Google and other search engines do NOT want to send their customers (people who type in searches) to click on a result (your page) and then find a site that is rarely visited by other people.

Imagine if we told you that you could find exquisite topiaries in a little shop off the beaten path. However, we personally know that people rarely visit this shop. We can’t produce any images of their products because the website is down and they have not posted a thing on social media recently.

Would you take the time to go visit that place when you fully understand we are not even sure if that shop is still in business? We think the odds of you making the trek are slim to none if you could not search if the shop is in business.

What if we hadn’t disclosed that we know the shop is not active online and may not be open? So, you might travel to the closed shop and feel disappointed that you wasted time and money to get there. You’d also feel a bit cheesed off with us for leading you astray.

That is exactly what Google’s algorithm thinks. “Send searchers to operational places so they don’t get irritated.”

Back to your challenge of getting more visitors to your website and boosting your SEO (search engine operation), we have a cheeky method to bump up those numbers. Are you ready?

Embed your online, appointment-scheduling software in your website. This way clients, prospects, and vendors have to visit your website to book a chat with you instead of giving your calendar system all the traffic. Up till now, you may have been giving people a direct link to your appointment system so that they can schedule a conversation with you. We were doing that till recently as well, no judgment here.

How do you embed a calendar program into a site?

Perform a search with the name of your appointment scheduling software and “embed” in the search terms to learn exactly how to enable your prospects and clients to pick a date directly from your website. Want to see what a customized page looks like? Click here.

After you embed your scheduling system onto your website, send people only to your schedule page so that they can book an appointment with you. Every time a person visits your page, your site will get more traffic and thus look more popular to Google and other search engines. If you really want hard data, compare the number of hits your site gets before and after you direct people to your scheduling page. Pay close attention to the number of visits because people enter your site themselves AND the number of visits from people searching your industry.

If you are still confused as to where you could put your calendar for people to schedule appointments, please reach out to the experts at UK – USA Marketing. We are happy to help you.