Content can be structured for a variety of different strategies. The lead reasoning is not only to build a place for engagement, but also to be catered towards search engine optimization (SEO).

What is SEO?

Searches direct traffic to businesses, and SEO is simply the navigation system for that traffic. SEO functions as a way for Google to understand what your business is, how people find you, and where you are located. This acts as a virtual storefront for users to find organically, which pushes your visibility while also building value for Google searches.

How is content related to SEO?

Content should be catered towards the keywords and phrases you are looking to be found more for. If these keywords are layered heavily into your content, and future-clients are consistently engaging with the content, you’ll begin ranking.

Written content is the most consistently viable way to create SEO traffic, with efficiency in time spent vs results.

What about video and social media content?

These are both excellent platforms as well. However, these are less catered towards getting new business, and more often for simply expanding exposure/brand recognition. While also effective, they can be more time consuming and effort driven ventures. This is not to say that they aren’t worth the time, because they are worth the time. There are just other routes that require less of a time commitment from the business owner.

How can I create content myself?

Do-it-yourself content often can be fun to create and often gives your online presence more personality. However, again, the time commitment is what can be difficult. Spending time thinking of ideas for blogs to write or videos to create can be better spent running the business. Seeking out professional assistance to maintain a steady content stream, as well as a consistent online presence, is the recommended avenue.

Seek out a consultation today, and we’ll find which route best suites the goals for your business in the long term.